Calvary Brand Identity

This project began as a t-shirt design.  It was very short notice, and due to the circumstances, I only had 24 hours to come up with a design and get it to the printing company.  Here is what I ended up with:

A little while later, I was asked to take the shirt design and develop it into a new logo identity to go along with a website redesign the church was also doing.  The new logo incorporated the calvary hill element, but simplified the logotype for a less graphical style that could be used in wider variety of situations.

Besides designing the logo, I also created some logo use guidelines to keep the identity consistent in different contexts.  It dealt with spacing, color, and fonts, and was meant to be a resource for using the logo and designing flyers and other printed material.

Lastly, here are some applications of the logo and identity.